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Plan With Profitability First

One thing I hear from entrepreneurs is that events aren't profitable.  That they put in a lot of work with little reward.  That they spend a lot of money only to be left in the hole.  That they're left bringing money to the table.

Has this been your experience?

Sometimes in these conversations, I dig a little deeper with some clarifying questions.  I have to get to the root of the profitability issue?

  1. How far in advance did you launch?
  2. How far in advance did you plan?
  3. Did...
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Plan With Live Event Plans

Before you become really good at sewing from scratch, you follow a pattern.  Why is that?  It's because the pattern takes all the guess work out of creating that skirt or pants.  Not only that, but it means that if you follow the directions, your product will come out the same way every time.

It's the same for your live event.

Following a plan or template will guarantee you stress-free planning every time.

A matter of fact, one of the biggest reasons creative entrepreneurs...

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Choosing the Right Educators For Your Live Event

If you are interested in hand-picking your educators then this article is for you.

As an organizer, you have so many responsibilities in planning.  Attendees depend on you to deliver a perfect event, with above par content by educators who are leaders in their own industry.

Do you feel the pressure yet?  Are the stakes high enough?

Choosing those educators is crucial.  And having a step-by-step process in which to choose them is even more crucial.

No flying by the...

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How to get feedback from your event idea

You have the idea for your live event but you want to know how to get feedback on your event idea.  In this post we’ll dive into three ways you can get feedback on and validate your event idea.

Coming up with your live event idea is easy for some but takes a bit more effort for others.  But when you finally get it, the first thing you want to do is share it with others to get their feedback.  I don’t know about you, but talking things out with someone helps me...

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How to come up with your live event idea

Are you having a difficult time coming up with your live event idea?  In this post we’ll go through three major strategies to make the process easier.

If you’ve decided that you want to plan a live event, kudos to you!  If you’re stuck on your live event idea, then don’t worry friend.  It isn’t the easiest thing to come up with.  You want to deliver fresh content, you want to truly give your audience the event they want and you want to...

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How to plan for unexpected expenses

Ever wonder if a plan B is really necessary when planning your live event?  Short answer, yes.  In this post we'll talk about how to plan for unexpected expenses.

When planning a live event, you should really have a plan B.  You never know what could happen and it’s better if you’re equipped to handle it.  But you can only be equipped to better handle it if you plan well.  Planning isn’t just about hoping that everything goes off without a...

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How to design ticket packages

Designing ticket packages tends to be the most exciting part of planning a live event. I get it, I see why. It's the end of the planning phase. This is where you do the Math to see how much money you can make from your live event. Some organizers prefer a 1-tier pricing strategy and there's nothing wrong with that, but other organizers prefer the opportunity to create other several tiers, or ticket packages, to make even more money. This can look a bunch of different ways and this is what...

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How to fix your live event budget

Last week we learned about how to create a budget for your live event and today we're continuing that conversation but focusing on how to fix it if it's imbalanced. When you're working with any budget, there are rules that you should follow so that it's balanced. Everything needs to be in correct proportion and relation to each other. So that means that if you have a $10,000 budget for your live event, your venue should not exceed $2,500 because your venue should not take up more than 25%....

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How to create a budget for your live event

Today we're talking more about how to create a budget for your live event. I feel like this is the elephant in the room. Not a lot of people like talking about budgets. Some entrepreneurs go ahead and dive right into brainstorming and planning without first dealing with the financial aspect of the planning - your budget. Budgets aren't scary. They're just put in place to prevent you from spending all the money. Think about it. Homes have budgets, businesses have budgets, the government has a...

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Create a diverse speaker lineup

If you don’t think that adding melanin to your speaker lineup will increase your event’s profitability, then stick around and I’ll prove it to you. Let’s dive in.

So on this website I talk about how to plan a profitable live event. So you may be wondering what in the world does a speaker line-up have anything to do with my live event’s profitability? Well, I am here to tell you that it has a whole lot to do with it, and today more than ever. Gone are the...

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Live Event Roadmap

Planning your first live event can be so nerve-wracking with SO much to consider. When you download my FREE “Plan Your Profitable Live Event Roadmap,” you’ll learn everything you need to know to feel completely confident in executing your event.