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How to design ticket packages

Designing ticket packages tends to be the most exciting part of planning a live event. I get it, I see why. It's the end of the planning phase. This is where you do the Math to see how much money you can make from your live event. Some organizers prefer a 1-tier pricing strategy and there's nothing wrong with that, but other organizers prefer the opportunity to create other several tiers, or ticket packages, to make even more money. This can look a bunch of different ways and this is what...

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How to fix your live event budget

Last week we learned about how to create a budget for your live event and today we're continuing that conversation but focusing on how to fix it if it's imbalanced. When you're working with any budget, there are rules that you should follow so that it's balanced. Everything needs to be in correct proportion and relation to each other. So that means that if you have a $10,000 budget for your live event, your venue should not exceed $2,500 because your venue should not take up more than 25%....

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How to create a budget for your live event

Today we're talking more about how to create a budget for your live event. I feel like this is the elephant in the room. Not a lot of people like talking about budgets. Some entrepreneurs go ahead and dive right into brainstorming and planning without first dealing with the financial aspect of the planning - your budget. Budgets aren't scary. They're just put in place to prevent you from spending all the money. Think about it. Homes have budgets, businesses have budgets, the government has a...

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Create a diverse speaker lineup

If you don’t think that adding melanin to your speaker lineup will increase your event’s profitability, then stick around and I’ll prove it to you. Let’s dive in.

So on this website I talk about how to plan a profitable live event. So you may be wondering what in the world does a speaker line-up have anything to do with my live event’s profitability? Well, I am here to tell you that it has a whole lot to do with it, and today more than ever. Gone are the...

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Ten reasons to plan a small event

In my head my first event would be a conference too, but, when I think about the logistics and the moving parts and the amount of people I'd have to cater for, an intimate event sounds so much better. We all have lofty ideas and goals when we're launching anything. The bigger the better. But that old adage doesn't always transfer to a live event. Planning an event is serious business and if you don't start small, you could be setting yourself up for some problems.

The one saying that works...
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Say no to planning an all-inclusive event

Okay all-inclusive events. This is the fork in the road for most first-time organizers - should I or should I not? But before even getting into the details of which hotel or Airbnb, you must first answer this question. Will I include hotel and food in my ticket price?

I'm not gonna lie, it sounds so good to attendees when the price is all-inclusive. It sounds good to anybody when they hear all-inclusive. All-inclusive resort, all expense paid trip, everything included. Sounds good doesn't it?...

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Three ways to pay your educators

What is a live event without an educator? Even if the educator is you, the organizer, that still counts. If you're planning a workshop of about a dozen attendees, and you believe adding another educator will be valuable for the content or event itself, consider searching for an educator who will complement your training and services. Let's say the content theme of your live event is planning your social media content. If you're a social media content strategist, perhaps a social media manager...

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Seven questions attendees ask before buying

You may forget that attendees are consumers, very smart consumers, and they know how to do their research before they drop major coin on a live event. It's a big investment for most and they want to make sure they're making a good decision. Now, since this channel is centered around the profitability of your live event, this is an important topic. It'll give you some insight, as a first-time organizer, on what attendees are paying attention to. Believe me, we read that sales pages. For the...

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Three reasons your live event was not profitable

So many times I've heard organizers say that live events aren't profitable. The truth is, they did not take the time to plan their event. Planning a live event isn't something that you can do over a weekend or during one week. It isn't something that you can sit down in one session to complete. It's an ongoing process that you have to be committed to until it's complete.

I recommend 90 days for the brainstorm, plan and launch phases. I know what you're thinking. 'What? Ninety days? Yes 90...

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Choose the right venue without blowing your budget

I have seen entrepreneurs blow their budget all because of an expensive, over the top, unnecessary venue. Yup! I’ve seen it, I’ve heard about it and I’m here to prevent you from making that mistake.

Planning an event is exciting. It makes you all giddy inside when you think that your vision is finally coming to life. This is your chance to make a stamp on the live event industry and a first and lasting impression in the minds of a special group of entrepreneurs. I get it....

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Live Event Roadmap

Planning your first live event can be so nerve-wracking with SO much to consider. When you download my FREE “Plan Your Profitable Live Event Roadmap,” you’ll learn everything you need to know to feel completely confident in executing your event.