How to come up with your live event idea

Are you having a difficult time coming up with your live event idea?  In this post we’ll go through three major strategies to make the process easier.

If you’ve decided that you want to plan a live event, kudos to you!  If you’re stuck on your live event idea, then don’t worry friend.  It isn’t the easiest thing to come up with.  You want to deliver fresh content, you want to truly give your audience the event they want and you want to make sure that you’re equipped to teach or lead this idea.  For some, coming up with the idea is simple because it’s something they’ve been dreaming about for some time.  For others, it may take some time.  So let’s go through the three strategies to help choosing your idea easier.

The first strategy is to use your event as an extension of the service you already provide.  For the first time organizer, this is the easiest route to take.  You’re already familiar with the content and feel secure about teaching it.  It’s already in your wheelhouse and doesn’t seem like a heavy load to lift.  You can start with a one-day workshop and take an aspect of the service so that your attendees will have a completed system at the end of the day.  Let’s walk through what something like this would look like.  Let’s say you’re a social media content strategist and your main service is to take your client’s existing content and create new content for their social media platform.  How can you take a piece of that process so that your attendees will accomplish part of the process from A to Z?  The main goal is attendee experience.  Your live event idea should give them a sense of completion by the end of the day (or couple days).

The second strategy is to take a look at the content of past comparable events within the last 6-12 months.  If you see a trend, it could be a good idea to either stay away completely or take what you need and leave the bones.  A big chunk of your live event is dependent on your audience and what they need, however, you can also draw inspiration from what others have done in the past as well.  Just remember that it’s good to stay in your lane and plan an event that’s unique to you and your brand.  If a particular type of event has been done multiple times over, take some time to decide if it’s something you want to do.  It could be a good idea to be part of a trend with hashtags because it could grow your audience, but you also want to stand out as well. Your potential attendees could have been part of those trendy events and could be yearning something different.

The third strategy is to ask potential attendees what they’d want in an event.  You can reach out to folks who are already on your email list and follow you on social media.  Don’t forget to extend an invite to your followers to grab a phone call with you.  People don’t always say what they’re thinking, but if you talk with enough people and start to see similarities or trends with their answers, you can come up with the perfect live event idea that will be a solution to what they really need.  You’d be  surprised that entrepreneurs are business-ed out and are craving something to feed their soul.  Sometimes they want to be fed or poured into a different way than the regular content that helps them be better entrepreneurs.  This could look like a retreat, an event catered to your attendee' emotional well being, etc. Speaking to your tribe will help create clarity around your idea.  Not only will you get ideas for your event, but it’ll let you know if your followers are showing interest in the event you want to plan.

Planning your first live event can be so nerve-wracking with SO much to consider. When you download my FREE “Plan Your Profitable Live Event Roadmap,” you’ll learn everything you need to know to feel completely confident in executing your event.

Grab the roadmap!

Planning your first live event can be so nerve-wracking with SO much to consider. When you download my FREE “Plan Your Profitable Live Event Roadmap,” you’ll learn everything you need to know to feel completely confident in executing your event.

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Live Event Roadmap

Planning your first live event can be so nerve-wracking with SO much to consider. When you download my FREE “Plan Your Profitable Live Event Roadmap,” you’ll learn everything you need to know to feel completely confident in executing your event.