Choosing the Right Educators For Your Live Event
If you are interested in hand-picking your educators then this article is for you.
As an organizer, you have so many responsibilities in planning. Attendees depend on you to deliver a perfect event, with above par content by educators who are leaders in their own industry.
Do you feel the pressure yet? Are the stakes high enough?
Choosing those educators is crucial. And having a step-by-step process in which to choose them is even more crucial.
No flying by the seat of your pants here. I have a systematic system for you to choose the right educators for your live event.
- Refer to your vision
Your vision drives all the decisions you'll make for your live event. It helps to keep everything consistent and part of the same brand. So you want to refer to your vision to remember the kind of event you'll organize, the audience you'll cater to and what you want them to learn or accomplish. Remembering these key points will set you up for success.
- Refer to your content
The next step is to refer to your content. Consider the general content theme of your event and what are the topics that fall under that theme. If it's helpful to map this out on paper, then do that so you have a visual reference. As you're doing this exercise, also consider what you want your attendees to learn and how they'll implement this new information. This will definitely be helpful as your choose your educators and will help you communicate what you need.
- Refer to your role
You may consider this to be weird but it's really important. Ask yourself, what's my role in this live event. Where will you fit in as it relates to educators? Some organizers maintain their host role and will welcome attendees and close the event, however, others include themselves as one of the educators. If your live event is an extension of the service (or product) you already offer (which is what I recommend for first-time organizers), then you may be the only educator. Or perhaps you may want another educator who complements your service. Considering your role will help you in this process.
- Research speakers
This is where you have to get your hands dirty. Educators are everywhere, you just have to look. You can start by asking other organizers about educators they've used in the past or you can search your own network. Skim through your social media and look at your followers and who you follow. See who has 'educator' in their title or who's teaching about what you're interested in for your future attendees. Don't forget to include diverse educators. There are BlPOC entrepreneurs in every industry you're searching in.
- Decision time
After you've done your research, now you're in the window of decision. Take some more time to follow the educators, look at their content and start building a relationship with them. This is key. The goal isn't to just ask educators to speak at your live event. Your live event is a community of entrepreneurs who you'll build relationships with, and even more so, the educators. So you might as well start building those relationships now. Once you feel comfortable, reach out to the educator and begin the process of inviting them to your live event.
How do you feel?
I hope these five tips were helpful for you and will give you success as you choose educators for your live event.
If you're ready to get started with planning your first live event but are unsure about the many moving parts, download the ABCs of planning a live event below.
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