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Create a diverse speaker lineup

If you don’t think that adding melanin to your speaker lineup will increase your event’s profitability, then stick around and I’ll prove it to you. Let’s dive in.

So on this website I talk about how to plan a profitable live event. So you may be wondering what in the world does a speaker line-up have anything to do with my live event’s profitability? Well, I am here to tell you that it has a whole lot to do with it, and today more than ever. Gone are the...

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Ten reasons to plan a small event

In my head my first event would be a conference too, but, when I think about the logistics and the moving parts and the amount of people I'd have to cater for, an intimate event sounds so much better. We all have lofty ideas and goals when we're launching anything. The bigger the better. But that old adage doesn't always transfer to a live event. Planning an event is serious business and if you don't start small, you could be setting yourself up for some problems.

The one saying that works...
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Say no to planning an all-inclusive event

Okay all-inclusive events. This is the fork in the road for most first-time organizers - should I or should I not? But before even getting into the details of which hotel or Airbnb, you must first answer this question. Will I include hotel and food in my ticket price?

I'm not gonna lie, it sounds so good to attendees when the price is all-inclusive. It sounds good to anybody when they hear all-inclusive. All-inclusive resort, all expense paid trip, everything included. Sounds good doesn't it?...

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Three ways to pay your educators

What is a live event without an educator? Even if the educator is you, the organizer, that still counts. If you're planning a workshop of about a dozen attendees, and you believe adding another educator will be valuable for the content or event itself, consider searching for an educator who will complement your training and services. Let's say the content theme of your live event is planning your social media content. If you're a social media content strategist, perhaps a social media manager...

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Seven questions attendees ask before buying

You may forget that attendees are consumers, very smart consumers, and they know how to do their research before they drop major coin on a live event. It's a big investment for most and they want to make sure they're making a good decision. Now, since this channel is centered around the profitability of your live event, this is an important topic. It'll give you some insight, as a first-time organizer, on what attendees are paying attention to. Believe me, we read that sales pages. For the...

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Three reasons your live event was not profitable

So many times I've heard organizers say that live events aren't profitable. The truth is, they did not take the time to plan their event. Planning a live event isn't something that you can do over a weekend or during one week. It isn't something that you can sit down in one session to complete. It's an ongoing process that you have to be committed to until it's complete.

I recommend 90 days for the brainstorm, plan and launch phases. I know what you're thinking. 'What? Ninety days? Yes 90...

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Choose the right venue without blowing your budget

I have seen entrepreneurs blow their budget all because of an expensive, over the top, unnecessary venue. Yup! I’ve seen it, I’ve heard about it and I’m here to prevent you from making that mistake.

Planning an event is exciting. It makes you all giddy inside when you think that your vision is finally coming to life. This is your chance to make a stamp on the live event industry and a first and lasting impression in the minds of a special group of entrepreneurs. I get it....

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Choose the best location for your event type

In this video we’re gonna dig in a bit more about how to choose a location for your event type. Believe me, there’s a method to the madness. It’s all about how you want your attendees to feel when they’re experiencing your live event. And their senses play a major part in this. Can you see how that connects to the location now? Planning with the attendee experience in mind is key. It shows you how to choose the best location for your event type. So, let’s see...

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Five benefits of planning a one-day event

Some entrepreneurs think that if it’s a one-day live event, then it’s not a real live event because live events must be multi-day events? That’s simply not true. It takes relatively the same amount of time and energy to plan a one-day live event as it does a multi-day event. The best part, it allows you to create a profitable live event. With one-day live events, everything needs to be laser focused. This includes your content, audience, location, etc. There isn’t much...

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Three points to know before planning

Conferences, retreats and workshops are so popular today, it makes you wonder, ‘Who isn't planning a live event?’ Although COVID has wrecked everyone’s plans, a lot of creatives decided to either postpone their live event for 2021 or converted to a virtual event. So if you’re part of the bunch who decided to plan now and host later, then this post is for you.

There comes a time in an entrepreneur’s life when they start thinking about hosting a live event. Now I...

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