In my head my first event would be a conference too, but, when I think about the logistics and the moving parts and the amount of people I'd have to cater for, an intimate event sounds so much better. We all have lofty ideas and goals when we're launching anything. The bigger the better. But that old adage doesn't always transfer to a live event. Planning an event is serious business and if you don't start small, you could be setting yourself up for some problems.